Frick’s Quality Meats

Frick’s is a 5th-generation family business that makes some of the best smoked meats in the USA. But their brand felt dated and wasn’t telling their heritage, quality and authentic story. To help them stand out, we designed a new brand that evoked the 120 year authentic heritage, craftsmanship and artisan quality of Frick’s. From the meat cooler to their website, their brand now matches the company’s rich tradition of offering the perfect ham.

BRAND + PACKAGING + CAMPAIGN

Creative Director, Designer: Ian Davies
Writer: Charles Youel
Photographers: Jennifer Simonson, Amanda Paa, Cody Petts