LAGUNITAS

A legend in craft beer, Lagunitas had lost its mojo when it was recently purchase by Heineken and rebranded. We were tapped to bring back its soul, irreverent character and give a middle finger to convention that earned them a cult following. A full redesign of their brand, packaging and campaign was in order to bring back the faithful and to introduce them to new audiences that reflected their unapologetic authenticity and “open to all” attitude.

BRAND + PACKAGING + CAMPAIGN

Creative Director, Designer: Ian Davies
Designer: Alex Van Keulen
Writers: Eric Sorenson & Kate Shaffer
Illustrator: Pedro Correa
Photographer: Keena
DP: Stebs
Editor: Joseph McMahon