REBEL LURES

A pioneer in fishing tackle since 1962, Rebel came to us to reignite their forgotten brand and to reintroduce them to a new generation of fishing. We created a full rebrand, packaging and content series that leaned into their tradition, passion and relentless pursuit to crafting the best lures in the world.

BRAND + PACKAGING + CAMPAIGN

Creative Director, Designer: Ian Davies
Writing: Jake Nassif
Strategy: Jaye Peterson
Photography: Hollis Bennett, Roy Son, Cody Petts
DP: Hollis Bennet, John Huber